Useless information...

[ffutures]

If you leave an empty Coke Zero bottle in bright sunlight on a hot day the label gets hot enough that the bottle deforms. Nice idea picking a black label for a drink aimed at hot weather!









Think I prefer the taste of regular diet coke anyway. Oh, I should point out that I had the lid off the bottle when it deformed, if anyone wants to try repeating the experiment.

Comments

[learnedhand-dj.livejournal.com]

In the US, the Coke Zero label is white, not black. It uses black as an accent color along with red, but I doubt there's enough black on the label to duplicate this. I wonder why they felt the need to change the label for the UK?

[ffutures.livejournal.com]

No idea, but it probably cost several hundred thousand pounds to reach that decision.